PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy.
Web World: Actionable Insight into Your Pay-Per-Click Advertising Campaigns Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.
Web World can help.
- Our suite of free tools, as well as our trusted Web World Advisor software platform, demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers. Web World's tools can help you every step of the way, whether you’re an experienced PPC advertiser or are new to the world of paid search.
- Web World’s free search marketing tools connect securely to your Google AdWords and Bing Ads accounts, enabling you to see, at a glance, a wealth of data from your campaigns that would be otherwise difficult to access in one centralized location. Based on this data, you can take steps to optimize your AdWords and Bing Ads campaigns to increase conversions, maximize return on investment, and grow your business.
We can provide insight into actionable data, including:
- Keywords, including top-performing search terms
- Negative keywords that can save you money
- Conversions
- Ad performance information
- Bid optimization suggestions
- Master Pay-Per-Click Advertising with Web World Advisor
- Web World Advisor takes the headache out of pay-per-click advertising. With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.